</>Code Kaksha
MERN StackPHP / LaravelPython / DjangoJava / SpringData Science
Join Training
CoursesMERN StackPHP / LaravelWeb DesignPython / DjangoMEAN StackNext.jsReact NativeJava / SpringData ScienceData AnalyticsMachine LearningAIDigital Marketing

Digital Marketing

21 lessons · 100% free
1Foundations
What is Digital Marketing?Why Digital Marketing MattersThe Marketing FunnelThe Digital Marketing ChannelsPaid, Owned & Earned MediaClassic Marketing: the 4Ps & STP
2Know Your Customer
Target Audience & Buyer PersonasThe Customer JourneyRetention, CLV & CAC: the Economics of a Customer
3Plan & Measure
Goals & KPIs (CTR, CPC, CPA, ROAS)A/B Testing: Let Data DecideSplitting a Marketing BudgetLanding Pages & the Call to ActionBranding & PositioningThe Common Digital Marketing Tools
4Going Deeper
E-commerce FundamentalsMarketing Automation & CRMAI & Generative AI in MarketingData Ethics, Privacy & Consent
5Careers
Careers in Digital Marketing
6Project
Project: Build a Digital Marketing Plan
Marketing

Digital Marketing — Foundations & Strategy

What digital marketing is, the channels, the funnel, and how to build a real marketing strategy from scratch — explained in plain language with worked examples.

21 lessons6 chaptersStart: What is Digital Marketing? →

1Foundations

What is Digital Marketing?25 minWhy Digital Marketing Matters25 minThe Marketing Funnel30 minThe Digital Marketing Channels30 minPaid, Owned & Earned Media30 minClassic Marketing: the 4Ps & STP35 min

2Know Your Customer

Target Audience & Buyer Personas30 minThe Customer Journey30 minRetention, CLV & CAC: the Economics of a Customer35 min

3Plan & Measure

Goals & KPIs (CTR, CPC, CPA, ROAS)35 minA/B Testing: Let Data Decide30 minSplitting a Marketing Budget30 minLanding Pages & the Call to Action30 minBranding & Positioning30 minThe Common Digital Marketing Tools25 min

4Going Deeper

E-commerce Fundamentals35 minMarketing Automation & CRM35 minAI & Generative AI in Marketing35 minData Ethics, Privacy & Consent30 min

5Careers

Careers in Digital Marketing30 min

6Project

Project: Build a Digital Marketing Plan120 min
</>Code Kaksha

Free, hands-on coding tutorials with live, editable examples — from your first HTML tag to full-stack apps, data science and AI. Built so anyone can learn to code.

By the CodingClave team — a coding training institute in Lucknow, India.

Courses

MERN StackPHP / LaravelPython / DjangoData ScienceJava / SpringMachine LearningAll courses →

Popular Topics

HTMLCSSJavaScriptPythonReactNode.jsMySQL

CodingClave

Training Programs1:1 MentorshipAbout UsContact
© 2026 Code Kaksha — Learn to code, free.Made with ♥ in Lucknow, India