Marketing

Digital Marketing — Foundations & Strategy

What digital marketing is, the channels, the funnel, and how to build a real marketing strategy from scratch — explained in plain language with worked examples.

13 lessons4 chaptersStart: What is Digital Marketing? →

1Foundations

What is Digital Marketing?25 min Why Digital Marketing Matters25 min The Marketing Funnel30 min The Digital Marketing Channels30 min

2Know Your Customer

Target Audience & Buyer Personas30 min The Customer Journey30 min

3Plan & Measure

Goals & KPIs (CTR, CPC, CPA, ROAS)35 min A/B Testing: Let Data Decide30 min Splitting a Marketing Budget30 min Landing Pages & the Call to Action30 min Branding & Positioning30 min The Common Digital Marketing Tools25 min

4Project

Project: Build a Digital Marketing Plan120 min