Marketing

Marketing Analytics — Measure & Optimize

Turn marketing data into decisions — key metrics, Google Analytics, conversion tracking, UTMs, reports and A/B testing. Plain language, real examples, no coding needed.

11 lessons4 chaptersStart: Why Measure Marketing? →

1Why & What

Why Measure Marketing?20 min Key Marketing Metrics35 min

2Tools & Tracking

Google Analytics (GA4) Basics30 min Tracking Conversions30 min UTM Parameters: Tag Your Links30 min Reading Analytics Reports30 min

3Improve

Dashboards & Reporting30 min A/B Testing: Pick the Winner35 min Attribution: Who Gets the Credit?30 min Avoiding Vanity Metrics25 min

4Project

Project: Build a Monthly Marketing Report90 min