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Paid Advertising

20 lessons · 100% free
1PPC Basics
What is Paid Advertising (PPC)?How Ad Auctions Work
2Google Ads
Google Search AdsHow a Google Ads Account is OrganisedKeyword Match Types & Negative KeywordsWriting Great Ad CopySetting Up Conversion Tracking in Google AdsSmart Bidding Strategies in DepthPerformance Max (PMax) CampaignsGoogle Shopping Ads & Merchant Center
3Meta & Targeting
Meta Ads (Facebook & Instagram)Audience TargetingLanding Pages for AdsMeta Campaign ArchitectureThe Meta Pixel & Conversions APIRemarketing & Audience Building
4Money & Results
Budgets & BiddingMeasuring ROASCommon PPC Mistakes (and How to Avoid Them)
5Project
Project: Plan a ₹10,000 Google Ads Campaign
Marketing

Paid Advertising — Google & Meta Ads

Run ads that pay off — learn how the ad auction works, build Google Search ads and Meta (Facebook and Instagram) ads, target the right people, set budgets in rupees, and measure your return with ROAS.

20 lessons5 chaptersStart: What is Paid Advertising (PPC)? →

1PPC Basics

What is Paid Advertising (PPC)?25 minHow Ad Auctions Work30 min

2Google Ads

Google Search Ads30 minHow a Google Ads Account is Organised30 minKeyword Match Types & Negative Keywords35 minWriting Great Ad Copy35 minSetting Up Conversion Tracking in Google Ads40 minSmart Bidding Strategies in Depth40 minPerformance Max (PMax) Campaigns40 minGoogle Shopping Ads & Merchant Center40 min

3Meta & Targeting

Meta Ads (Facebook & Instagram)30 minAudience Targeting35 minLanding Pages for Ads30 minMeta Campaign Architecture40 minThe Meta Pixel & Conversions API40 minRemarketing & Audience Building40 min

4Money & Results

Budgets & Bidding35 minMeasuring ROAS35 minCommon PPC Mistakes (and How to Avoid Them)30 min

5Project

Project: Plan a ₹10,000 Google Ads Campaign120 min
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