Google Search Ads
Search ads catch people at the exact moment they are looking for what you sell — that is what makes them so powerful.
What you will learn
- Explain how search ads work
- Identify the parts of a text ad
- Write a simple search ad for a real business
Catching people with intent
A Google Search ad is the text ad that appears at the top of the results when someone searches. The magic word here is intent. If a person types AC repair near me, they are not browsing — they want a fix right now. Showing your ad at that moment is gold.
This is why search ads often work so well for local services: the customer is already raising their hand and asking for help.
The parts of a search ad
- Headlines — short lines at the top (up to 30 characters each). This is the biggest, boldest part.
- Display URL — the web address shown (you can add neat path words after it).
- Description — one or two longer lines (up to 90 characters each) that sell the click.
A real example
An AC repair service in Lucknow wants the search ac repair lucknow. Here is a clean, honest ad they could run.
Headline 1: AC Repair in Lucknow
Headline 2: Same-Day Service, 30-Day Warranty
Headline 3: Call Now for a Free Quote
Display URL: coolfixac.in/Lucknow/Repair
Description 1: Fast, certified AC repair at your home. All brands.
Description 2: Book in 2 minutes. Transparent pricing from ₹399.Note: Notice each headline is short and punchy, the description names a benefit and a price, and there is a clear next step (call or book). The customer searched with intent, and this ad answers exactly what they want.
What makes a search ad good?
| Do | Avoid |
|---|---|
| Use the searched words in the headline | A vague headline like Welcome to our site |
| Name a clear benefit or offer | Listing features nobody cares about |
| Add a clear next step (call, book, buy) | No call to action at all |
| Be honest about price and service | Promising things you cannot deliver |
Tip: A great trick: put the exact words the person searched into your headline. If they searched ac repair lucknow and your headline says AC Repair in Lucknow, it feels like a perfect match — and your quality score goes up.
Q. Why do Google Search ads often convert so well for local services?
✍️ Practice
- Write 3 headlines (max 30 characters each) for a gym in Lucknow targeting the search
gym near me. - Write one 90-character description for that gym ad that names a benefit and a clear next step.
🏠 Homework
- Pick a local business you know. Write a full search ad for it: 3 headlines, a display URL and 2 descriptions.